The world’s internet population is expected to grow by more than 45 percent in the next five years, to reach 2.2 billion users in 2013. Most of the growth will come from the Asian Market, with China being the main driving force, according to a web report.
The disparities in growth rates between the Western and Asian will lead to a shift in the distribution of internet users, with the continent representing 43 percent of the world online polulation, up from 38 percent in 2008. In sync with the general trend , China is set to surpass the US in internet users this year and will go on to account for 17 percent of the total number of users, becoming the country with the largest presence in the internet.
On the other hand US and Canada will shrink from a 17 percent share in 2008 to 13 percent by 2013. Europe will share the same trend, going from 26 percent of the world’s internet users to just 22 percent in five years. However the growing number of users doesn’t necessarily translate Asia becoming the most profitable market, as the average income in the countries that will see the biggest growth, like India, Indonesia, Philippines, Pakistan and of course China is still very low compared to the developed countries.
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