Blind can watch ‘My name is khan’
My Name is Khan, which has already stormed the box office, is now set to create history by becoming the first ever Bollywood film to be released in cinemas with audio description (AD). It is the first Bollywood film to be released in cinemas across the country with Hindi audio description (AD) for visually challenged people.
The blind can watch Shahrukh Khan’s film in the theatres now.
After the research among blind or partially sighted people of Asian origin, the Royal National Institute of Blind People (RNIB) found out that over 55 per cent want to watch Bollywood films if AD is provided. So, for the first time ever, 20th Century Fox is offering a Hindi AD track on My Name is Khan.
Fazilet Hadi, director of RNIB said: “Around 700 films are produced by Bollywood every year and our research tells us that blind and partially sighted fans want AD on these films. We hope other studios will follow 20th Century Fox’s lead”
Audio Description is as important to blind and partially sighted people as subtitles are to those hearing impaired. It is an additional narration that fits between passages of dialogue to describe action sequences, body language, costume and scenery, allowing the viewer to understand exactly what is happening on screen.
Director: Karan Johar
Cast: Shahrukh Khan, Kajol and Jimmy Shergill
Sharukh khan is playing a role of Muslim boy Rizwan, the story of this movie is based on Reality and the incident of 9/11.
Its really a very good news for those who are not able to see, isn’t it great?
